Change can be tough for a lot of reasons. Changing can mean we have to endure some tedious tasks or dedicate time and resources already stressed thin. Change can also force us to acknowledge unchartered waters and force us to take those first wobbly steps before we can become more sure-footed and thus, more comfortable. Change presents the risk of error, embarrassment, or worse, failure.
Fear of the unknown – the unproven, unmeasured, and unmastered – can inhibit the flow of good ideas. It can waylay a company behind a pioneering competitor. It can give you justification for funneling attention on a “sure thing” project.
But no change nets you more of the same. [click to continue…]
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A consumer-centric brand strategist with strengths in idea orientation and activation. Seeking the intersection of brand relevance, differentiation and emotional fulfillment to create opportunities for stronger customer relationships. Believe compelling content can create a memorable brand experience in this noisy world. Brand is the heart of business.
