Insights and Ingenuity

Start to summit, consistency and focus are the hallmarks of a successful brand.

Drawing on skills gained through experience is beneficial. Allowing convention and norm to override intelligent, rational evaluation is downright lazy. And hazardous.

No clever intro sufficiently sets you up for the Anti-Monkey Butt Powder discussion. I’m just simply not that good.

Weekly team meetings around the conference table are the contemporary man’s equivalent of the frontiersman’s circle around the evening campfire. There are personal stories to share to entertain, to inform, to debate. This collaboration establishes common shared interests and priorities, in essence creating a culture unique to that group. A vibe to call their own that sets the rhythm of all choices.

A short take on the brand name chosen for one Australian wine. But rather than a big “pop!” I think there’s a flat “glug, glug.”

Building a strong brand is not only a task taken on with consumer objectives in mind. Brand building starts from within. It entails rallying all stakeholders to become actively involved in identifying core issues, determining strengths and assets, and planning a strategy to maximize what works while mitigating or changing what doesn’t.

Earning a satisfied customer is generally a good thing. It means an equitable transaction took place between a buyer and a seller. What ’satisfaction’ fails to necessarily yield, however is repeat consideration, re-purchase, loyalty, and net promoter.