I pay attention to how I feel about companies with which I do business. I think about them – the experiences that were good, the experiences that weren’t, and what could have been done differently (occasionally the problem’s my own fault). I really like giving an especially warm “Thank you” when someone’s been particularly helpful or shown sensitivity when the mundane could easily have them dropping the warmth or pixie dust from their delivery (think nurse and routine shots). Nor do I mind speaking up when I believe commitments weren’t kept. As Seinfeld lamented, some companies “take the reservation, but they don’t keep the reservation.” That amounts to a long-term loss for the company. [click to continue…]
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A consumer-centric brand strategist with strengths in idea orientation and activation. Seeking the intersection of brand relevance, differentiation and emotional fulfillment to create opportunities for stronger customer relationships. Believe compelling content can create a memorable brand experience in this noisy world. Brand is the heart of business.
