Insights and Ingenuity

What you don’t know can close the door on tomorrow.

Start to summit, consistency and focus are the hallmarks of a successful brand.

Good content is born of hard work.

First impressions carry a lot of weight. What message is your Web site sending?

Nick Bergus guest stars in the 2nd installment of the 10 In 10 video blog. Nick is a talented, classically trained writer. He’s also a seasoned practitioner and instructor of multimedia development, production, and broadcast. Plus he’s darn smart and a pleasure to hang out with. Come meet nick, and hear what he has to say about tomorrow’s journalism.

Drawing on skills gained through experience is beneficial. Allowing convention and norm to override intelligent, rational evaluation is downright lazy. And hazardous.

A short list of things your social media expert probably told you.

Now is the perfect time for brands to emerge from the rubble with a new plan to enrich customer experience with practical added value, on a stage for all to see and hear.

Enough from the peanut gallery already. We can’t (shouldn’t) all be art directors.

It only gets better from here, folks!

Brand trust seems to be a commodity regularly traded (sacrificed) in exchange for claims denials, close rates, call handling minimums…

We used to think a lot about impressions.
Now we think more about views, clicks, friends, and followers.  We think about sharability, portability, and usability.
As a brand, the bottom-line objective is still to convince (and convert) a group to your worldview.  To divert the Pepsi fan to the Coke community.  To offer the kind of experience [...]

Marketing communications is an iterative process that builds off previously completed projects. Sometimes you just gotta put something half-baked out there.

Repeat after me. “How may I help you?”

Socially active…for the sake of your career (and your sanity!)

My appeal to B2B service providers who overlook key components of basic customer service and advocacy.

Fast Company examines Ashton Kutcher as a leading new-world media mogul, one who uses his brand to entertain and reach audiences using mixed mediums and channels.

Life’s too short to be a passenger, to let circumstance shape your surroundings. Businesses, like people, should take more control over their route and intentionally, purposefully direct their progress to a destination.