Experience

Build A Better Brand

Insights & Ingenuity is led by Heather Rast and supported by a small group of experienced professionals.  Our collective talents combine to deliver powerful solutions for your brand.

We work within these  focal areas:

• Brand Management
• Content Marketing
• Community Development with social media

The Tough Questions

Timing's perfect. Let's talk and get started!

Is it time to evaluate your brand position?  Do you need help figuring out how to become more valued by your customers? Maybe you’re wondering how you can strengthen relationships or improve share?  Isn’t it time to figure out what’s being said online about your company’s product or services?  Do you know what you’d do with that information, how you’d make use of it?  Have you nurtured connections with those passionate about your product?  Do you even know who they are?

Whether you need some counsel, want to assign some projects, or are considering outsourcing high-touch initiatives like content development and social media management, Insights & Ingenuity can help accelerate your brand building efforts.  Go ahead, send us an email or use the contact form below today.

The Chops

Here’s what our owner brings to the table:

Work History

• 15 years at mid-sized integrated agencies holding progressively successive client service and account planning roles.  Led account and creative teams.
  • Global CPG and telecommunications clients
  • National foodservice clients
  • Regional retail, health care, and utility clients
• 3 years in client-side/corporate communications roles
  • Software development (SaaS)
  • eCommerce

Education

• MA, Mass Communications | Middle Tennessee State University
• BA, English (Creative Writing) and Journalism | Florida State University

Training

Includes continuing education courses, seminar work, extended reading/writing/discussion, and conference sessions.

• Online marketing
• Content strategy
• Agile development/scrum methodology
• TQM and Lean Six Sigma