Insights & Ingenuity is a digital marketing company near Cedar Rapids, Iowa. Led by principal Heather Rast, we develop brand positioning strategy and marketing communications plans to achieve important objectives like differentiation, awareness, and preference.
We work to build defensible, believable market positions. We plan and produce content that serves the dual needs of users and brands. And we meld brand priorities, content goals, and users together within online communities to drive brand affinity.
Expect right-as-rain positioning internal stakeholders can own (and embody each day) because it actually rings true. Content that’s useful, digestable, and worth revisiting (and sharing). Communities that reward and enable.
Ready to upgrade your brand to “preferred” status?
