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March 2010

by heatherrast on March 21, 2010

The Evolution of Conversation – AOC3 Book Due Out Soon!

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  • about heather

    Heather RastA consumer-centric brand strategist with strengths in idea orientation and activation. Seeking the intersection of brand relevance, differentiation and emotional fulfillment to create opportunities for stronger customer relationships. Believe compelling content can create a memorable brand experience in this noisy world. Brand is the heart of business.
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  • top posts

    • Order Up! I'll Take Some Fans with a Side of Followers
    • Testing the Email Waters
    • The "Content Entanglement Factor": Inform, Engage, Entertain
    • Is "Satisfied" Good Enough?
    • What A Twitter Network Can Do For You
  • from my clients
    Heather gets it. And she gets it done. She's a brilliant strategist when it comes to brand building, and she knows how to use traditional and non-traditional approaches to maximize her impact. She's focused and driven, with a great work ethic.
    -Lynn Manternach, President and Owner,
    MindFire Communications
    • @AmberCadabra Paper also allows me to color code things according to priority or status. Significance in marking off list.....ahhhhhh
    • RT @SocialMedia411: General Motors to Integrate Facebook with OnStar (Mashable): http://bit.ly/a9HEB1 GET OUT! Distraction, anyone?
    • @elizabethsosnow Can't say I've faced the same challenge as ur SM project. Mine are more on smaller, niche brand levels, some B2B others B2C
    • @RichBecker Wow, Rich, thanks for the nod! Glad you enjoyed :-)
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