2010 March

A few years ago, all-stars Drew McLellan and Gavin Heath brought forth a new book titled The Age of Conversation, 100 Voices, 1 Conversation.  It was a fabulous collaborative effort edited and coordinated by the two men and written by a host of contributing authors.  The book was so well-received that the guys published a new installment the following year featuring even more authors.  Now we're up to Age of Conversation 3: It's Time To Get Busy, slated for release in mid-April. This project...

Below is another installment of the ongoing Adwords Advantage webinar I've been attending. I'm live tweeting, so there's the 140-character limit. Enjoy! Session Three featuring Frederick, Google Evangelist Attending #aaos10, learning trends in SEM and Google tools. Google organic results > text links led to universal search incl video, photos, maps for increased usefulness #aaos10 Learnings from organic search enhancements led to new ad formats: Ad Extensions and Ad Models #aaos10 CPC...

Yesterday I sat in on two sessions for the Adwords Advantage webinar.  Below is a recap of my tweets for the second. I think both sessions were interesting and I  picked up some useful nuggets from each.  The webinar series will last another couple of weeks and include 12 more sessions, so come back on Thursday for more. Read the tweet stream from the bottom up. Session Two:  Craig Danuloff (@clickequations) on "Quality Score in High Resolution" #aaos10 Landing pages can only hurt QScore,...

Today I sat in on two sessions for the Adwords Advantage webinar.  Below is a recap of my tweets for the first. I think both sessions were interesting and I  picked up some useful nuggets from each.  The webinar series will last another couple of weeks and include 12 more sessions, so come back on Thursday for more. Read the tweet stream from the bottom up. Session One:  By Brian Eisenberg (@thegrok) titled "Always Be Testing" #aaos10 Resource recco 69 free tools to improve your website...

March has us looking wistfully for spring (#enufwiththesnowalready) and a new addition of the 10 in 10 video blog series. This month I interviewed Eric Engelmann, CEO of Geonetric, an innovative software company delivering a proprietary Web-based CMS to healthcare systems nationwide.  Founded in 1999, Geonetric employs 55 talented software engineers, front-end designers, content strategists, project managers, IT staff, and marketing and sales personnel from a fabulous retro office in Cedar Rapids,...