Insights and Ingenuity

We used to think a lot about impressions.

Now we think more about views, clicks, friends, and followers.  We think about sharability, portability, and usability.

As a brand, the bottom-line objective is still to convince (and convert) a group to your worldview.  To divert the Pepsi fan to the Coke community.  To offer the kind of experience that touches a personal value and strikes a strong emotion.

The tactics and tools have changed, and so have the metrics.  We now have the kind of the profiling data to predict user habits and more precisely target activity. We now share control. And we’re expected to not only listen, but respond.

The very foundation of the brand-consumer relationship has changed dramatically in the last 5 years. Truisms are being challenged and transparency is the new cost of entry.

Just what more do you think is in store for us (and them) in the next year or so? Junta42 readers share a few enticing opinions (read it on the big screen, not the ‘berry).  There’s no question that good content holds the potential to wrap people with brand stories in every fathomable channel, touching them throughout their day via a host of devices and mediums.

Has there been a better time to be a [brand] storyteller?  I don’t think so.

This entry was posted on Saturday, December 19th, 2009 at 8:43 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.