2009 October

We've likely all visited a diner, where the operative word is "fast" with a slice of convenience. Yes, it's technically "sit-down" dining, but the expectation of experience is wholly different than other casual dining establishments. Common characteristics of a diner: Quick seating. Lots of menu items (breakfast, lunch, and dinner). Fairly typical outcomes. (breads/starches, meats, and token fruit/lite). A pretty modest price, in line with these commodity meal types. You eat in a diner...

Undoubtedly, Chris is a popular guy. He's speaking here, blogging there, writing most likely everywhere, and promoting his book from here *to* there.  He's often referenced, lauded, and criticized all over the social media landscape. And I hear he can't attend an event without being glommed by those who just want to share his cool kid space.  At SXSW earlier this year I caught glimpses (may have even been at the same soiree once), but was too much of a fraidy-cat to say hello. It would have been...

Shut Up When I'm Talking To You! Now those companies wouldn't create marketing campaigns full of print ads, radio spots, direct mail, and online banners announcing their "La la la la, I can't hear you, la la la la" position on social feedback, would they? Of course not. But if they didin't, what do you want to bet their customers automatically assume some level of online listening, if only from the proliferation of corporate Web sites bearing "Follow us on Twitter!" badges, not to mention the astro-adoption...

One Moment. One Opportunity. That may sound (and is, sort of) an excerpt from an Eminem lyric, but the words are pretty powerful whatever your favorite musical flavor. Considering the impact - reputation, collective perception, financial - of each and every moment constituting a customer's brand experience, well it could very well seem like they're all 'make it or break it' opportunities. Customer engagement and the potential for ensuing brand affinity are milestones and objectives I think...

I wanted to share with you a fun new video that we've been working on around the office.  We're quite proud of the end product, hoping it encourages lively discussions among marketing team members and introspection about the possibility of dusty marketing strategies, unvisited return metrics, and some misallocated budget dollars. If the video gives pause for thought about the services Ovation offers, well, that's a definite bonus. Ovation Interactive stands squarely in the Content Marketing crowd,...