Overall, I’d say I’ve come to better understand the UI. But as I indicated above, reporting isn’t what I’d call robust. I’m seeing a large number of emails sent fall under “Untraced” category, which means they can’t identify it as viewed or unviewed for a couple technical reasons (that deal mostly with Web mail, so still not sure why that would apply to my domain-type email addys). But hey, you never know till you try.

In fact, I’m a little disappointed in the “stats” (Mimi’s term for reports) functionality of the service. Here are a few reasons, things I’ve discovered only since really getting into the program recently:

1) Lack of an easy way to copy out a list of those receipients who view an email (for pasting and sharing with other team members).
2) several clicks from the overall dashboard page to a page where drilled-down info on which recepient clicket what.
3) no way to export all data, aggregate data between email pushes, etc.

I’m struggling with storing, categorizing, and segmenting email addresses, though. I don’t think I had enough foreknowledge to input the data in the most efficient way (for cross-referencing, later blasts, etc.). Lesson to be learned.

I’m a fan of Signal37 and use Backpack (intranet), Basecamp (client extranet) and Highrise (CRM). Company literature says that Highrise and Mail Chimp (my runner up ESP) integrate well for data import, but I don’t know that firsthand. Good luck! Let me know if you learn anything interesting.