Insights and Ingenuity

Is there a different set of rules for an individual involved with new media, and a company involved in the same? Do followers’ expectations vary (think frequency, tone of voice, responsiveness, subjectivity, etc.) whether they’re following/fanning/reading an individual whose career may be in the marketing function, versus a company firmly in the marketing communications space? There is, and they do.

Farming, in particular in scale, is a 24/7/365 job when you consider all the tasks and responsibilities. I think the same can be said for companies trying out new media platforms.

Email can be a great tactic for small business marketers. It’s a low-cost, easily deployable way to stay in constant contact with prospects and customers. With well-considered and timely content, email can keep audiences apprised of news, entertained with the human side of your brand, and intrigued by forward-thinking data you may have to share.