2009 July

Engage Customers Or Market To Them?  Decisions, Decisions Customer Engagement is an area of brand affinity that I'm passionate about.  I've always been a strong believer that only by tapping into the emotional needs of consumers will brands ever be able to design and deliver valuable products that serve their rational needs as well. This mindset goes way beyond performing in ways to achieve satisfied customers and much more to the heart of what my employer Ovation is doing now - encouraging brands...