Weekly team meetings around the conference table are the contemporary man’s equivalent of the frontiersman’s circle around the evening campfire. There are personal stories to share to entertain, to inform, to debate. This collaboration establishes common shared interests and priorities, in essence creating a culture unique to that group. A vibe to call their own that sets the rhythm of all choices.
You really don’t have to have a green thumb to make things grow. Sometimes it just takes a little inspiration, a little faith, an injection of encouragement, and honest acceptance that if you’re not growing, you’re falling behind.
This analogy applies to lots of things, big and small, complex and simple. It can be a matter of creating the right outward-facing client image by a $30 subscription to Basecamp. And yeah, it can mean radical changes in culture by consistently reinforcing behavior patterns.
Every conversation is an opportunity to make the right choice. Sometimes we only learn what the right choices are by first making the wrong ones. Read this list and add your own suggestions for how to take a small yet monumental step toward ‘change’ each day.
Before targeting a vertical, it only makes sense to research, listen, ask questions, and be in the room with a bunch of your prospects. Call this due diligence or a no-brainer; these are a few things I learned from some Iowa bank marketers.
When the going gets tough, the tough get going and innovating. The time for disbelief, wide eyes, and contracted muscles is over. Sure, business has to stay mindful of economic realities and there’s usually a group of number wizards and data crunchers who can help keep things on the level. But to survive and cede as little ground as possible, smart companies are facing the issues head on.
