Insights and Ingenuity

We all have different ViewFinders. Some look through the lens and see opportunity, engaging problem-solving, achievements to build. When talking about business, some groups really thrive on “The Next” and may work to get there rapid-fire or slowly but steadily. But other groups don’t enjoy new introductions and other ideas in the mix. It alters the predictable (?) balance of things. Can those reluctant be taught to accept the role change has in business dynamics? Or is it part of their innate makeup?

A short take on the brand name chosen for one Australian wine. But rather than a big “pop!” I think there’s a flat “glug, glug.”

A list of 10 steps to help create and sustain successful business relationships. I think it’s valid for internal cross-functional teams, client-agency/partner teams, and client-customers. Anxious to get thoughts and opinions from others. How do you set your company up for success?

A few take-away observations from my trip to South By Southwest 2009 in Austin, TX March 12-17. The panels (sessions) I attended inspired me to suggest a few things from a user experience perspective.

There are a lot of opportunities to channel personal experiences into business learnings. In this example, I simply realized how the owner of a canine and livestock rescue shelter tapped into a primed target audience to create a low-pressure sales opportunity.