2009 March

I've followed Jason Kintzler from PitchEngine for quite some time on Twitter, and always been interested in learning more about his solution.  Now that I'm with a new organization and in a position to direct public relations strategies for the company, I thought I'd explore how it works. You can see the example (first attempt!) about me joining the company. Net? I found the functionality of the solution easy to use, with nice features to save work in progress. I appreciate that the model includes...

Panel titled:  New Market Research Vs. Old Man Nielsen Featuring:  (listed as seated) Michael Lambie, Dave McClure, Jim Schroer, Daniel Neely My second live-blog attempt of the festival (only, is it really a live-blog if you take the notes real time and clean up the formatting and post few hours later? lol) Neely:  Data will be created in next 2 years. Biz still need to attract and keep customers, make sure they're relevant in a customer-driven world, rather than make themselves relevant....

I'll attempt to live blog the panel at #sxswi "Is PR dead?" addressed by Brian Solis, Peter Shankman, Karly Hand, Erin Portman. Shankman:  Yogurt, then informational yogurt. Meaning, if you are on Twitter, you represent your brand (if you're a PR rep). Don't tweet that you're eating yogurt. Tweet that you just bought yogurt 1/2 off for one day only at YogurtWorld. Solis:  Facebook opening up the API will bring Twitter into FB, sharing will explode Shankman: Still put stuff out on the wire...

Yesterday, I met up with some fab people at South By Southwest (SXSWi) in Austin, TX to kick off 5 days of learning and sharing all things interactive. As a newbie to the sentinal event, I'm both thrilled, awed, excited, and admittedly, a little intimidated. I've never been to Austin and really thinking about it, never traveled solo to an event [like a 5 day, non-client type gig] before. But fortunately, I met up with some friends (whom I'd met via Twitter), made some new ones, and began having...