2009 February

I May Not Get That, But I Sure Get This I'm not naturally gifted in math, which extends to include percentages, equations, and the like.  While I'm often challenged when faced with determining data and projections for specific scenarios, certainly the bigger concept is more easily computed by my brain. That is to say, what worked in the past (what got you here), won't ensure your future success (get you there). Your Father's Marketing Plan I'm still seeing some companies employ scattershot...

Monday, February 23 marks a new stage in my career.  It'll be my first day on the job at a small but promising company called Ovation Interactive.  The company is among others on the precipice of content marketing, realizing a focal shift from advertising channel into branded content distribution. Ovation began eight years ago using its software to enable theatre owners to recognize incremental revenue by selling preshow digital advertising. Ready-made, attentive audiences of somewhat predictable...

The plight of a salesperson is a tough one. There are physical barriers ranging from receptionists screening calls to Junk or Spam filters blocking emails, and direct mailings that are overlooked.  I don't purport to have deep insights on how to effectively penetrate the "no solicitations" bubble surrounding many purchase decision-makers, but I do believe that many messages and tactics are off target to say the best, and out of touch, to say the least. What Did You Just Say To Me? These are excerpts...

Not long ago, after much research and ideation, I developed a strategic planning process I'm pleased with.  It's a phased, sequenced approach that includes closed-loop feedback integrated into an iterative, evolving process.  Nothing Einstein-ish about it, but then if you've ever read any documentation on blue ocean vs. red ocean strategy, you'll know there are some brilliantly simple imperatives right in front of us which distinguish failure from great success. The part of the methodology that...