Comments on: Commitments: Programs vs. Campaigns http://insightsandingenuity.com/2008/10/29/commitments-programs-vs-campaigns/ Brand Connections with Verve and Moxie Sun, 07 Feb 2010 10:12:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: heatherrast http://insightsandingenuity.com/2008/10/29/commitments-programs-vs-campaigns/comment-page-1/#comment-94 heatherrast Sat, 08 Nov 2008 21:52:40 +0000 http://insightsandingenuity.com/?p=106#comment-94 Going to comment on my own post here and suggest that readers check out David Armano's post (and stunning yet simple visual), found here: http://darmano.typepad.com/logic_emotion/2008/10/click-for-large.html. I think his post relates to the point I wanted to make about programs, the implication being that brands must wholly commit to programs with intentions of inviting participants, permitting free dialogue, overseeing (but not interfering) its viral legs, and openly sharing news and content that reflects both the positive and the not-so-positive about the brand. Truly, an impostor can be felt a social community mile away... Going to comment on my own post here and suggest that readers check out David Armano’s post (and stunning yet simple visual), found here: http://darmano.typepad.com/logic_emotion/2008/10/click-for-large.html.

I think his post relates to the point I wanted to make about programs, the implication being that brands must wholly commit to programs with intentions of inviting participants, permitting free dialogue, overseeing (but not interfering) its viral legs, and openly sharing news and content that reflects both the positive and the not-so-positive about the brand. Truly, an impostor can be felt a social community mile away…

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