Insights and Ingenuity

The Age of Conversation project continues this year with the release of the 3rd book, subtitled “It’s Time To Get Busy.” Come learn about the project, and the fab authors.

My 3rd live tweet of #aaos10 AdWords Summit, featuring Frederick from Google.

My tweets from the 2nd session of the AdWords Advantage seminar. This session addresses how a solid Quality Score can make or break your success.

Today I sat in on two sessions for the Adwords Advantage webinar. Below is a recap of my tweets for the first.

Have you ever thought about how the Web has enabled and even enriched your health care experience? My March 10 in 10 guest sure has. Meet Eric Engelmann, CEO of Geonetric, a Web-based software platform for hospitals and health systems.

What you don’t know can close the door on tomorrow.

Start to summit, consistency and focus are the hallmarks of a successful brand.

Good content is born of hard work.

First impressions carry a lot of weight. What message is your Web site sending?

Nick Bergus guest stars in the 2nd installment of the 10 In 10 video blog. Nick is a talented, classically trained writer. He’s also a seasoned practitioner and instructor of multimedia development, production, and broadcast. Plus he’s darn smart and a pleasure to hang out with. Come meet nick, and hear what he has to say about tomorrow’s journalism.

Drawing on skills gained through experience is beneficial. Allowing convention and norm to override intelligent, rational evaluation is downright lazy. And hazardous.

A short list of things your social media expert probably told you.

Now is the perfect time for brands to emerge from the rubble with a new plan to enrich customer experience with practical added value, on a stage for all to see and hear.

Enough from the peanut gallery already. We can’t (shouldn’t) all be art directors.

Ten talented professionals. Ten interview questions. Ten minutes to respond. The new 10 In 10 video blogging series for 2010.

It only gets better from here, folks!

Brand trust seems to be a commodity regularly traded (sacrificed) in exchange for claims denials, close rates, call handling minimums…

We used to think a lot about impressions.
Now we think more about views, clicks, friends, and followers.  We think about sharability, portability, and usability.
As a brand, the bottom-line objective is still to convince (and convert) a group to your worldview.  To divert the Pepsi fan to the Coke community.  To offer the kind of experience [...]